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Supercheap Auto joins Triple Eight in exciting new Partnership

Triple Eight Race Engineering is pleased to announce that leading automotive retailer Supercheap Auto, has signed with the team as a major partner for a multi-year agreement.

Australian owned Supercheap Auto will join the new-look Red Bull Ampol Racing outfit for the 2021 Supercars Championship season, further solidifying their commitment to the sport.

In addition, Trade quality ToolPro sold exclusivity through Supercheap Auto, will be the team’s official tool provider for the duration of the partnership.

The Supercheap Auto and ToolPro brands will feature on the team’s two Holden ZB Commodore Supercars, driven by seven-time Supercars Champion Jamie Whincup and 2020 Bathurst 1000 winner Shane van Gisbergen.

With more than 300 stores across Australia and New Zealand, the partnership will provide Supercheap Auto customers and Triple Eight fans with access to official Red Bull Ampol Racing team merchandise, giving fans an alternative destination to deck themselves out in the new team uniform and complete the collection with a host of team-branded automotive accessories.

Supercheap Auto customers can also look forward to exciting promotions as the retailer evolves its partnership with Red Bull.  

Supercheap Auto is an Australian business success story, established in 1972, it has since grown into a major specialist retailer with over 300 stores across Australia and New Zealand and more than 3,800 team members. It retains its Australian ownership within the Australian listed Super Retail Group – owners of Rebel Sports, BCF and Macpac. Supercheap Auto has supported Supercars and a number of teams consistently over the past 24 years and was the longest running naming-rights sponsor of the Bathurst 1000 for the past 17 years.

The entire team at Triple Eight welcomes the exciting inclusion of Supercheap Auto, its team members and customers, and is committed to delivering the best possible results, both on and off the track, for the duration of the partnership.

Triple Eight Racing Engineering will officially launch Red Bull Ampol Racing on 29 January, which will include revealing the team’s 2021 livery.


Roland Dane, Triple Eight Race Engineering, Managing Director

“I’m extremely pleased to have Supercheap Auto on board as one of our major partners for 2021 and beyond, especially given that I’ve been talking to their management team for over a decade about making this partnership happen at some point. All the elements have finally come together, and I’m looking forward hugely to working with a brand that’s so successful and been such a massive part of the history of Supercars for the last 20 years.”

Benjamin Ward, Managing Director, Supercheap Auto

“We have had a long association with the Triple Eight team and are excited to bring this to life with ourselves and our exclusive Toolpro brand. Triple Eight are an incredibly successful team and we are honoured to partner with them.

We are all about cars, motorsport and supporting car enthusiasts on and off the track. This partnership with Triple Eight will be an exciting and enduring journey, delivering benefits for our customers and fans alike. The team at Supercheap Auto are ready to go – bring on the racing calendar!”