Triple Eight Race Engineering is SUPER excited to announce that leading automotive retailer, Supercheap Auto, has extended their major partnership with Red Bull Ampol Racing with a new multi-year deal.
Since the commencement of the partnership in 2021, Supercheap Auto and Red Bull Ampol Racing have shared tremendous on-track success, including two Drivers’ Championships, two Teams’ Championships and a Bathurst 1000 win.
In addition to the partnership renewal, the iconic Australian brand’s exclusive tool brand, ToolPro, will continue to be the team’s official tool provider for the duration of the partnership. The Supercheap Auto and ToolPro brands will continue to feature on the team’s two Chevrolet Camaro Supercars.
Supercheap Auto is an Australian business success story. Established in 1972, it has since grown into a major specialist retailer with over 330 stores across Australia and New Zealand and more than 4,500 team members.
The partnership provides Supercheap Auto customers and Triple Eight fans with access to official Red Bull Ampol Racing team merchandise, giving fans an alternative destination to deck themselves out in the new team uniform and complete the collection with a host of team-branded automotive accessories. The team also host driver appearances at Supercheap Auto stores prior to every event on the Supercars calendar, and Supercheap Auto Club members also benefit from exclusive perks and experiences.
The entire team at Triple Eight welcomes their partnership extension with Supercheap Auto, its team members and customers, and is committed to delivering the best possible results, both on and off the track.
Jamie Whincup, Team Principal, Red Bull Ampol Racing
“To have a brand so synonymous with motorsport want to continue their partnership with our team is incredible.
“Supercheap Auto shares a similar ethos to Triple Eight; invest in the future of motorsport and provide unbelievable experiences to our supporters by showcasing our incredible products.
“I want to thank Benjamin [Ward, Supercheap Auto Managing Director], his senior leadership team and the wider Supercheap Auto family for their continued support. I’m thrilled to see this super partnership continue.”
Benjamin Ward, Managing Director, Supercheap Auto
“We are super excited to continue our association with the Triple Eight team after an immensely successful two-and-a-half years, both on and off the track.
“We’re all about bringing greater benefits and perks to our customers and fans and being partners with a team of Red Bull Ampol Racing’s caliber provides the perfect synergy for Supercheap Auto and ToolPro.
“Our Supercheap Auto Club members can look forward to even greater value as a result of this partnership extension, and we wish Triple Eight the best for the remaining of the 2023 season and years ahead.”